What is Whatsapp Business Account and what are the benefits?
We know that Whatsapp is the most used messaging app in the world and almost 95% of the smartphone users these days will have Whatsapp in their smartphones.
It is also well known that Whatsapp is a messaging app for individuals to message, send images, videos/files.
What is WhatsApp for Business?
WhatsApp Business is an Android app which is built for small businesses. With WhatsApp business, small business owners can interact with their customers/clients easily by using tools to automate, sort and quickly respond to messages.
Benefits of WhatsApp Business account:
- One can create business profile with information Company’s address, description, email and website.
- As the owner of Business account, you can quickly reply to your customers. Quick replies save and reuse messages.
- Messaging statistics are available. One can access metrics such as number of messages successfully sent, delivered and read.
- There is an option to organize contacts or chats with labels to easily find those contacts again.
- One can also set an away message when they are unable to answer. This helps the customers to know when they can expect response. There is also an option to create greeting message to introduce business to customers.
Note: WhatsApp has also rolled out verified badge for Businesses that prove they are the businesses they say they are.