What is Search Engine Optimization/SEO?

What is SEO?

The word SEO stands for “Search Engine Optimization”. SEO is the process of getting traffic from organic, free or natural search results. In other words, Search Engine Optimization is the practice of maximizing the quality and quantity of traffic to a website. This traffic could be via organic search results or via natural search results.

Search engines i.e Google, Yahoo, and Bing fetch results based on what they consider most relevant to users.

What goes into SEO?

Quality of Traffic:

Quality of traffic is attracting visitors who are really interested in your products, content or the Brand.


Quantity of Traffic:

Having the right visitors clicking through from search engine result pages.


Organic results:

Organic traffic is the traffic for which one need not pay for.


How does Search Engine Optimization/SEO work?

The search engine (Google, Bing or Yahoo) that we visit to type our queries magically replies with a list of links to web pages that answer our questions.

Have you ever tried finding how it works?

Well, the search engine (Google/Bing/Yahoo) has a crawler that fetches the information about the search query on Internet. The crawlers then bring all 1s and 0s back to search engine to build an Index. The generated Index is then fed through an algorithm that tries to match all the data with the search query.

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